The value of 404 incoming links
A few thoughts that together will make sense in a second:- Google does not like "Moved Permanently" 302 (301? I get those mixed up!) redirects because they have been overused by blackhat SEOs
- links to http://example.com/index.php, http://www.example.com/ and http://example.com/ are all different, and all accumulate PR (and other ranking from other SEs) seperately. Ideally you want all the links to go to the same place here.
- You do want people to update links to your site if they are wrong - ie 404s, and if they have linked to http://example.com/index.php when you want to link - and pass PR to - http://example.com
- 404s to a spider will through away any accumulated PR for that page
- A page with a single link on it to another page will pass all it's PR vote to the page it is linked to
- This PR should be used - passed to the site index for example and not wasted.
- You want people to stop linking to the various flavours of your main site index - but get value out of them even if they never get changed
- I HATE that I this blog for example has a PR3 for http://www.frakkle.com and a PR3 for http://frakkle.com. If all the links went tohttp://frakkle.com then maybe this site would be a PR4...
Using this site as an example, assuming I want all links to go to http://frakkle.com/
Use spider detection, and apache's mod_rewrite so that:
For http://www.frakkle.com/ANYTHING
- Spiders get 1-link page to http://frakkle.com/ANYTHING
- Users get 302 redirect to http://frakkle.com/ANYTHING
- Spiders get 1-link page to http://frakkle.com/
- Users get 302 redirect to http://frakkle.com/
- Spiders get link to http://frakkle.com/
- Users get 404 error and the same link to http://frakkle.com/
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