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AOL Search open

Got excited when I heard a few days ago that AOL was entering the SE market, and practically ending their (strange in my opinion) declining "members only" model.

However at the end of the day they are using DMOZ directory data, and Google search engine at the back end.  They are seeding the results with their own media content.

What it does do for web marketers is enchance the value of exisiting positions in DMOZ and Google...

For a more indepth look, try John Battell

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